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This domain helenjwoods.com states the following, "Equine therapeutic care involving spinal manipulation is quickly becoming a respected tool in the arsenal of horse owners looking to maintain the performance of their equine partners." We observed that the webpage stated " Once considered alternative it is rapidly entering the main stream." It also stated " And has had a thriving practice across Western Canada for the past 26 years. Helens therapeutic care and education has helped to keep. Haidas Foxy Docette, a competitive cutting horse,." The header had equine chiropractor as the highest ranking keyword. It was followed by horse chiropractor, equine chiropractic and massage schools in Canada, and Helen J. Woods which isn't as ranked as highly as equine chiropractor. The next words the site used was equine massage therapy. Helen J. Woods was also included but could not be understood by search engines.